BY DEREK GOODMAN
Starting a business is always a busy, yet rewarding process. There is so much that goes into opening a company that it can be challenging to know what to do — and when to do it. This is even more true in the recovery of a global pandemic. While the economy continues to recover nicely, there are still many unknowns and uncertainties about what life will look like in the next several years.
Thankfully, there are strategies that are consistently beneficial when starting a business. ReillyWriting LLC shares four things you need to be doing right now to build a successful business post-pandemic.
Set up efficient systems.
In today’s heavily digital era, business systems can make your life infinitely easier. You can find an app or platform that can simplify almost every part of your business. Project management, team communication, and social media postings take a fraction of the time they used to, thanks to the development of these amazing tools.
If you plan on hiring staff right away, one system that is a must-have is an online payroll platform. Payroll no longer has to be an arduous task that takes up hours of your time. Additionally, with same-day and direct deposit payroll options, your employees can get paid quicker than ever before, and you no longer have to do the legwork of depositing paper checks. Entering hours worked, time off, and other variables has never been easier, as well.
Network with local business owners.
With the return of in-person networking in many locales, getting out and about is essential for the success of your business. Whether you attend events or with a local networking group, meeting with other business owners is a great way to get your brand noticed. It is also a fantastic way to grow lasting professional relationships and partnerships. In fact, one survey on networking revealed that “95% of professionals [said that they] consider face-to-face communication vital for long-term business.”
Build an effective marketing plan.
Approaching your marketing efforts without a strategic plan is a costly and potentially dangerous move for your business. Haphazardly running ads (both online and physical), not knowing what content will appeal to your target audience — or worse yet, not knowing who is in your target audience — will lead to wasted time and money.
Instead, build an effective marketing plan that optimizes both your time and money. Do research in advance to get to know your audience and be able to craft meaningful messages that will resonate with them. If you don’t have much marketing experience, outsourcing to a knowledgeable freelancer or marketing agency is a worthwhile investment.
Outsource where needed.
On top of outsourcing your marketing needs, outsourcing other elements of your business is critical for your success. Attempting to do everything on your own can lead to burnout. It can also lead to costly mistakes, and in the worst-case scenario, the closure of your company.
Free up time to perform your core duties by outsourcing essential tasks such as bookkeeping, accounting, graphic design, virtual assistant tasks, writing, editing, and customer service. Choosing to outsource to just one or two of these specialists can save you hours per week.
Go back to school.
If you want to learn more about the ins and outs of business, as well as pick up some new skills that you can use to help lay the groundwork for success, consider going back to school for your MBA. It may seem a little daunting to go back to school and start a business, but online universities make it easy thanks to flexible schedules and lower tuition than traditional colleges.
While there will be an initial investment to use nearly all of these strategies, the cost often pays off handsomely. Knowing what tools, groups, and services are worth it, and which ones you can skip, makes it easier to select options that will lead your business to success.
ABOUT DEREK GOODMAN
Derek Goodman is an entrepreneur and writer who left a cushy job to take business into his own hands, founding Inbizability. Be sure to check out his work!